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WMU-GIMBA 全球創新管理碩士

WMU-GIMBA 全球創新管理碩士

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Courses on Innovation Management

CIS 6400:Business Analysis

2019-08-20 by CSKM

This course is designed to give students comprehensive analytical skills. The need for historic and predictive analytics in the health care industry will be examined. Health care data from multiple sources will be integrated, manipulated, aggregated, and filtered. Students will experience dashboard software, and use both predictive models and automated processes to advance data examination and interpretation.

※ Prerequisite:N/A

MKTG 6130:Customer-Driven Marketing Management

2019-08-04 by CSKM

An examination of marketing theory, concepts, and processes used by organizations to create customer value, achieve and sustain competitive advantage and accomplish their strategic mission and objectives. Emphasis on planning, implementing, and evaluating customer-driven marketing strategies to respond effectively to complex global, cultural, technological, competitive, and other market or environmental factors.
※ Prerequisite:ACTY 6010、ECON6010、FIN 6020

MGMT/MKTG 6140:Supply Chain and Process Management

2019-08-04 by CSKM

Students acquire and apply the knowledge and skills needed to improve integrated purchasing, operations, and logistics processes in manufacturing and service firms. Strategies, principles and techniques included in lean systems, total quality management, six-sigma and constraints management will be used by students to develop innovative solutions to process design, management and improvement challenges presented in strategic business cases, simulated systems, or projects within the value chain of an organization.

※ Prerequisite:N/A

BUS 6180:Information Technology Management

2019-08-04 by CSKM

This course enables students to recognize

* Information technology as part of overall business strategy

* Technology as an enabler of business processes, and

* Technology effects on organizations (e.g. knowledge-based, networked, extended, agile, mobile, and/or virtual)

The course focuses on strategic issues involving information technology management rather than application of specific computer tools; however some projects and information technology tools are used in the course to enhance knowledge, wisdom and skills in aligning business and information technology processes and strategies. Information technology supporting sustainability of economic vitality, environmental accountability, and social responsibility will also be examined. Students will understand the essential role played by technology in the creation of integrated business systems, and will experience technology applied to decision making processes.
※ Prerequisite:N/A

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University
CSKM Global Learning Center
電話:02-6605-0679    諮詢時間:9am - 6pm 
Email:service@cskm.com.tw
地址:100 台北市中正區重慶南路一段 121 號 3 樓
美國校本部聯絡窗口
Western Michigan University Kalamazoo, MI 49008
Haworth College of Business 2320 Schneider Hall - 5480

Ms. Renuka Phillips
(Director, Graduate Programs & Global Business Center)
E-mail:renuka.m.phillips@wmich.edu

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